I tend to get a lot of emails about ezine publishing. So I decided that it would be beneficial to create an article that addresses the most commonly asked questions. This will be very helpful to those of you who are interested in starting an ezine of your own.
* What is an Ezine?
An ezine is basically an electronic magazine or newsletter that is mailed at regular intervals to a list of opt-in subscribers. The term “opt-in” means that the subscribers requested to receive or signed up to receive the ezine.
A quality ezine will contain a substantial amount of helpful resources and information for their subscribers.
* Who Do I Send My Ezine To?
A list of subscribers is obtained by promoting and advertising your ezine in several ways.
Announcement lists – Specific guidelines for posting must be followed and then you can get some free exposure!
Writing Articles – This is something that you definitely want to get involved with. It’s a powerful method of obtaining free promotion!
Ad swaps – This involves agreeing to run other publishers’ ads if they run your ads. This is an excellent way to acquire lots of free ezine advertising. You can even make new friends in the process! 😉
Sigtag – Your email should always have a sigtag with a headline about your ezine that is attention-grabbing and a subscribe link. This is really effective!
Discussion Lists -This is like an announcement list, but gets engaged in the discussions as frequently as possible.
Message Boards – Not only is this similar to a discussion group, but it will also enable you to become established as an expert available to help.
Joint Ventures – Thank you page ads can be exchanged with other publishers, become involved in group pop-under windows. You can even swap ads with other publishers and send their ads in welcome letters to your subscribers. The bottom line is you want to be as creative as possible with your joint ventures to dramatically boost your subscriber list!
* How Will My Ezine Be Mailed?
There are many popular ways to mail out an ezine.
Autoresponder – Many publishers consider this to be their favorite method of mailing an ezine due to the fact that you can send several follow-up messages.
Email Server – When you are first starting using your email server is an easy and inexpensive way to mail out your newsletter.
A Means Of Managing Your Mailing List – It is recommended for you to purchase an effective and easy list manager after your list grows.
Web Host – When you buy your domain, you also get a mailserver to distribute your ezine. Your subscribe address would be like this:
Topica and Yahoo, etc – Free mailing list managers such as these are a good means of getting started if you are on a limited budget. I worked with Yahoo Groups a very long time ago when they were known as ONElist, and then their name changed to eGroups. Even though I did not have a major issue with them, I eventually wanted to have complete control over my list.
* What Do I Put in My Ezine?
Plenty of great resources, useful information, a bit of fun, stories that are motivational, guest articles or original ones, affiliate program or product reviews, free stuff, etc. You must also remember to add your own unique personality to your ezine. These are a few of the things that will make your ezine great! If you opt to write an editorial, this can enable your readers to interact with you and get to know you better. Let your creativity and ideas flow and make your ezine interesting and unique!
* Why Would I Want To Publish an Ezine?
It is important for you to publish an ezine for your business because it allows you to stay in contact with your website visitors who are interested in the content on your website. You can build a solid foundation of trust and respect on which to base your business success!
It is impossible to answer all of the questions that you might have in just one article. Hopefully, I provided you with answers to most of your questions and provided you with enough clarity to move forward. I wish you best of success with your ezine publishing.